“Here at Copenhagen Fashion Week we are always exploring ways to bring the incredible talent of our Nordic fashion community to a wider audience through special partnerships, collaborations and activations,” said CPHFW CEO Cecilie Thorsmark. I cannot wait to see how everyone styles their avatars using our selection of Nordic brands!” CPHFW is a great fit for Drest as it's fun, playful, energetic but with a sustainability message at its core- values we wholeheartedly share. “Fashion Weeks are one of the fashion industry’s biggest highlights, and being able to share experiences such as this with our style-obsessed players,so they can really be a part of these exclusive events, is what Drest is all about. “We are delighted to work with Copenhagen Fashion Week to bring the excitement and buzz of the event to a digital audience,” said Drest founder and co-chair Lucy Yeomans. The event will run from August 7 until August 12, and players who complete their styling challenges will earn two bespoke Danish backgrounds. This will include Daily Style challenges, where players will style their avatars for specific locations, and the Brand Focus challenges which will highlight specific brands taking part in CPHFW, such as Ganni, Remain, and Stine Goya. The collaboration will see Drest host a series of in-game challenges celebrating some of the best talent in the Nordic fashion scene and spotlighting its brands and designers. Fashion game Drest has announced a new week-long collaboration with Copenhagen Fashion Week (CPHFW).
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